Why Using A WiFi Password For Guest WiFi Is Outdated

For years, the best practice for protecting your business WiFI from unwanted users was a password. Even guest WiFi networks were password-protected to block non-customers from accessing the web on the company’s dime. Times and technology have changed, and so have your customers’ expectations when it comes to WiFi. Below are the top three reasons why password-protected WiFi is outdated and what you can do to bring your free guest WiFi into the modern age.

 

WiFi Passwords Don’t Always Keep You Secure

You use a WiFi password because of the general concept that it keeps your network safe and secure. However, that could not be farther from the truth. Password-protected WiFi is useful for keeping out unwanted users from initially getting into your network, but after handing out your password to a guest, your network is free game.

To truly keep your WiFi secure while guests use your network, consider using a social WiFi platform. More specifically, look at implementing a platform that keeps your back-house network secure by creating a separate hotspot to be used by your guests.

Whatever social WiFi platform you use, make sure it also keeps your WiFi guests protected from one another by isolating devices that sign-in to your guest hotspot. This extra layer of security can help prevent unwanted users from attempting to hack into other WiFi devices, thus adding security to all aspects of your guest WiFi use.

 

WiFi Passwords Waste Staff Time

Time is money, so if your brick-and-mortar staff is running around the store providing the WiFi password to guests, you’re losing money.

This is especially true for restaurants and eateries that provide password-protected WiFi. Waiting tables requires serving staff to spend every second ensuring that guests are enjoying their dining experience. If your staff is running to the back office and back to their tables to give out a password, other needs for your guests could be placed on the wayside. Stop having your staff worry about handing out a password and start looking for a way guests can easily access your network.

A social WiFi platform not only provides extra security for your WiFi network, but it also allows your WiFi guests to easily access the network through what is called a captive portal system. A captive portal is an initial sign-in page that appears on a guest’s device before they can access your WiFi. Once WiFi users sign in by through their social media, email, or phone number, they can begin using your WiFi in seconds.

 

Basic Password-Protected WiFi Doesn’t Interact With Guests

You started providing guest WiFi to help encourage more customers to shop at your establishment. You spent time and money to set up your network … but you’re not exactly sure how many more customers guest WiFi has generated. Worse, your basic guest WiFi provides guests with the ability to connect to the web but doesn’t do much else. If your customers are more than willing to interact with your WiFi network, why not upgrade your WiFi so that it interacts back with them?

Using a social WiFi platform is also key to interacting with your WiFi guests. An intuitive social WiFi will redirect guests to a website page of your choosing after they have signed in and can encourage guests to like and follow your social media accounts. You can launch email marketing campaigns through social WiFi to send out personalized and informative messages to keep your guests coming back.

Are you tired of using a password to keep your WiFi secure? Do you wish that your guest WiFi was simpler to access without having to lose necessary security? Free World WiFi is here to help. Our Free World WiFi platform helps you do away with the age-old WiFi password while still helping to keep both you and your WiFi guests safe and secure. Our platform also allows you to start engaging more with your guests — by providing a branded captive portal page as well as marketing capabilities all through your guest WiFi.

Why You Should Never Give Your WiFi Password to Guests

In today’s world, securing business data has to be top-of-mind. You’ve read the news about network breaches at retail giants such as Target and Home Depot, and the list goes on and on. In these cases, hackers were able to breach security that was put in place and steal customer information from the network. This type of data breach could be catastrophic for a small business. If you’re handing out your business WiFi password, you should immediately stop the practice and change the password.

 
Giving your WiFi password to guests is like giving them the keys to the store.

At coffee shops, restaurants, and retail stores, guests are freely given the password to connect to WiFi.  This type of access allows anyone to openly browse the network. As a result, an intrusive guest now has access to point-of-sale systems, printers, credit card machines and back-office systems. In addition, customers can “see” other guest devices that are connected to the network. For obvious reasons, this is bad.

 

Most off-the-shelf or ISP-provided WiFi equipment was not designed for guest access and is extremely insecure. WiFi with “guest access” is designed for home WiFi systems, where there may be shared printers or other shared resources. However, offering WiFi as a guest amenity should not allow sharing between devices. It should offer the guest one thing and one thing only – safe and secure Internet access.

 

Rather than giving away your WiFi password, consider implementing a captive portal system with WiFi marketing enabled.  Not only will your in-house network be more secure, you will be able to customize the login experience for your guests, collect user demographics, and use your existing WiFi network to increase customer loyalty.

 

Free World WiFi with device isolation helps secure your network and blocks devices from “seeing” each other. In addition, Smart WiFi gives you control over how much data your guests can use and it allows you to adjust the time that they’re allowed online. Take control of your business guest WiFi today.

 

Want to learn more about WiFi Marketing’s potential to increase engagement and revenue for your business? Read What is WiFi Marketing.