Email marketing is as relevant to your marketing now as it has ever been. It can have a strong impact on your customer loyalty, sales conversions, and even brand reputation. It takes more than landing in your customer’s inbox to be successful at email marketing. Your customers are bombarded with email — about 269 billion emails are sent each day around the world — and

The hotel industry was quick to adopt guest WiFi, with good reason. According to a Samsung Insights Report, guests will try to access free WiFi within seven minutes of entering your property. Transforming basic guest WiFi into a WiFi marketing platform was the next step. Now, it’s time to make sure you’re getting the full return on investment from your WiFi marketing solution. Engaging with your WiFi guests

You know how important customer loyalty is to your bottom line. On average, returning customers spend 67% more on purchases compared to first-time customers. But before you can reap the benefits of all those loyal customers, you’ve got to create them. Here are four smart practices that you can use, no matter what type of brick-and-mortar store you operate, to start turning first-time guests into ideal loyal

According to a study published by Convince & Convert, 53% of Americans are more loyal to a brand that they follow on social media. Turning your store’s basic WiFi into a social WiFi marketing platform is a unique way to encourage customers to ‘like’, ‘follow’ and promote your business in the social media sphere. Below are the three specific ways that a social WiFi platform allows

For years, the best practice for protecting your business WiFI from unwanted users was a password. Even guest WiFi networks were password-protected to block non-customers from accessing the web on the company’s dime. Times and technology have changed, and so have your customers’ expectations when it comes to WiFi. Below are the top three reasons why password-protected WiFi is outdated and what you can do

In today’s world, securing business data has to be top-of-mind. You’ve read the news about network breaches at retail giants such as Target and Home Depot, and the list goes on and on. In these cases, hackers were able to breach security that was put in place and steal customer information from the network. This type of data breach could be catastrophic for a small