5 Tips for Better Email Marketing

Email marketing is as relevant to your marketing now as it has ever been. It can have a strong impact on your customer loyalty, sales conversions, and even brand reputation. It takes more than landing in your customer’s inbox to be successful at email marketing. Your customers are bombarded with email — about 269 billion emails are sent each day around the world — and much of it will go unread. To ensure your emails are delivered, opened, and clicked on, take these five steps to optimize your email marketing.

 

Get Personal

Don’t send emails that read as if they are coming off an assembly line. Whether you are reaching out to potential customers or loyal patrons, having a personal touch for every type of email campaign is important to keep readers engaged.

Start by personalizing your sender address. Sending emails to potential clients from an “info@” or “support@” address may come off as impersonal. Lack of personalization can leave your customer or prospect feeling like you aren’t really interested in building a relationship.  Provide an email address from an actual person from the start to let readers know that you understand the importance of communicating with a real individual.

Email platforms like Constant Contact, MailChimp, FishBowl, and Robly can help you personalize your emails even further. By integrating with your CRM, these platforms can create insert customer data like first and last names, product interest, birthdays, directly into your email body copy. Automated personalization allows you to create hundreds of personalized emails all with a few clicks of a mouse.

 

Don’t Sound too Sales-y

Coming off as too sales-y or ‘spammy’ in your emails is counterintuitive to your email marketing goals. Obviously, you want to make sales from email marketing. However, there are ways to make sales from potential customers without sounding  pushy in your email campaigns.

Jumping right to the sale can also affect the deliverability of your email. Did you know that using all caps in the subject line is a sure-fire way to have your email sent straight to a person’s junk mail? Having neat and polished subject lines is a great start to keeping your email campaigns from being labeled as spam.

 

Email Marketing Needs to Offer Something Valuable

No matter the type of email campaign you run, every email should have something of always value for the recipients. This doesn’t have to be a promotion or a product necessarily. Again, don’t always go straight for the sale.

A restaurant with an email campaign for first-time guests might include a link to its online menu to encourage future patrons to peruse every delicious dish available. A clothing retail store could send regular updates on new trends and hot styles throughout the year.

Adding valuable content to your email marketing can help identify the type of individuals that you want to market towards. Analyze email metrics to determine who your ideal audience — or buyer persona — really is. Email data can inform your content marketing, too. Which types of content in your emails have the most interactions, and where are the gaps in the buyer’s journey that new content, or new emails, might fill? Knowing who is most engaged with your email marketing will help you hone in on your sales tactics and ultimately convert more readers into paying customers.

 

Keep it Short & Sweet

There is a saying that goes, “If I had more time, I would have written a shorter letter.” When constructing email campaigns, take the time to craft a short, succinct email that states the value proposition in the first paragraph. A study by Microsoft found that people can lose concentration after eight seconds. With that short of a time frame, you can’t afford to bury the lead in your email campaigns.

If your next email campaign is part of a new product launch, don’t wait until the third paragraph to reveal it. Make the introduction in the first few sentences, then show them why it is valuable to them.

No matter the topic, keep emails short and readers are more likely to read the entire message.

 

End With a Call to Action

What better way to keep your readers engaged than by having them actually do something? With a call to action (CTA), you encourage email recipients to get involved with your email and potentially enter or move down in your sales funnel. Implementing an appealing CTA button makes it easy for readers to know what action you intend for them to take next

Remember that every CTA needs to align with the topic and theme of the email. A CTA can be as simple as ‘Learn More’ on an informative piece or as direct as ‘Purchase Now’ on a new product release. Either way, make sure that your CTA matches the tone of your email marketing.

Whether you’re already using email marketing as part your business strategies or are looking to start, Free World WiFi is here to help. With the help of our Smart WiFi Solutions, you can start collecting verified email addresses from your WiFi guests to increase your email listings and reach out to a larger audience. Contact us today for more information on how to maximize revenues from your email marketing strategies.

How to Upgrade Your Hotel WiFi Marketing

The hotel industry was quick to adopt guest WiFi, with good reason. According to a Samsung Insights Report, guests will try to access free WiFi within seven minutes of entering your property. Transforming basic guest WiFi into a WiFi marketing platform was the next step. Now, it’s time to make sure you’re getting the full return on investment from your WiFi marketing solution.

Engaging with your WiFi guests is always a positive; but just how exactly you perform these interactions is what truly sets you apart from the crowd.

 

Create Optimal WiFi Speeds

One of the most common WiFi gripes from guests is a weak WiFi connection. If you know that the reason for your slow WiFi is due to improper router settings, look at adjusting your network settings from your Wifi marketing platform. A good WiFi marketing provider will have taken the time to pre-configure the software to work in conjunction with your hardware that you use for your internet service.

If your WiFi marketing provider has performed this configuration, you should be able to adjust the upload speeds, download speeds, and automated time-outs of your network right from your WiFi marketing platform. This sort of tool can save you time and the headache of having to adjust network settings through your internet provider.

Adequate WiFi speed is now expected by hotel guests. If your WiFi connection is not up to snuff with your competitor down the road, what’s to stop you from losing potential customers to the other guys? This is particularly true for business travelers, who rely on your WiFi to stay connected and deliver work while they are away.

Provide Specified Access Points

If your hotel provides multiple amenities throughout the location, but you only have one listed WiFi access point for the entire property, you’re missing out an important marketing opportunity. You want your guests to know about all of the other luxuries that they can partake in. What better way to bring awareness of these niceties than through individual WiFi access points? One of the first things a guest will do after arrival is to connect to your WiFi network. If you have your pool, bar, gym and other amenities listed with its own access ID to the WiFi, you can rest assured that a majority of your guests will learn about them.

Having multiple access points that are all configured to provide optimal WiFi connectivity is also great for encouraging guests to share their experience online. From poolside selfies to pictures of an expertly made craft cocktail at the bar, offering a seamless WiFi experience with a strong access point infrastructure across your amenities gives guests multiple reasons to enjoy their stay … and rebook with you again.

Create Unique Marketing for Different Guests

Email and SMS marketing are important for generating extra revenue for your hotel, but how you craft your marketing campaigns is just as vital. You need to grab the attention of your recipients, more important, you need to keep it beyond the subject line.

Multiple access points throughout your location once again offer a valuable marketing opportunity. As guests visit and connect to the different WiFi access points of your property, you can include a specified marketing campaign that revolves around the specific area that a guest is visiting. Want to generate more guests to visit your bar? Create a coupon campaign offering a free/discounted drink that goes out to those who connect to your poolside access point. Who doesn’t enjoy a mixed cocktail while soaking in the sun?

Reward hotel gym users guest with an offer for a free protein bar they can redeem from the lobby/gift shop. Advertise discount rates for business travelers with a marketing campaign that goes out to those who regularly connect to the access point of your lobby/business area.

By engaging with your guests in a way that is based on how they interact with your hotel, you can better encourage first-time guests to become repeat customers.

Is your hotel WiFi Marketing the best that it could be? The Free World Wifi  Smart WiFi platform, you’ll know that your WiFi marketing efforts will be running at optimal levels. Adjust your WiFi speeds, set up multiple WiFi access points, and create personalized digital marketing campaigns all through our easy to use Smart WiFi dashboard.