WiFi Marketing is communicating with customers and prospects directly through their use of a company’s free or guest WiFi. It traditionally includes branded login pages, content delivery, email marketing, social media interactions, promotions, and data collection.
Think you’re too small to need marketing? Think again. Small business and start-ups must encourage repeat visits, positive reviews, and quickly connect to future customers. WiFi marketing allows you to do all that right from the guest WiFi you’re offering for free.
From coffee shops and car dealerships to airports and arenas, guests check to see if free WiFi is available almost as soon as they walk through the door. Businesses of all sizes can increase retention, encourage return visits, cross-sell and up-sell promotions, deliver content, and drive revenue and by marketing through the WiFi connection guests are already connecting to.